Sustainia is a think tank and consultancy headquartered in Copenhagen, Denmark. We identify readily available sustainability solutions across the world and demonstrate their potential impacts and benefits in our work with cities, companies, and communities.
By focusing on innovative breakthroughs, inspiring alternatives and new opportunities, Sustainia is shaping a new narrative of optimism and hope for a sustainable future that seeks to motivate instead of scaring people with gloom and doomsday scenarios.
A future that is appealing, engaging, and attractive, something you want to be a part of, has the power to promote change.
With Sustainia, we are creating a vision of what a sustainable future could look like. Not a Utopia or distant dream. By building scenarios where available solutions, innovation and technologies are implemented at large scale, Sustainia shows the exciting sustainable societies we could live in.
After decades of gridlocked discussions, polarizing politics and ill warnings for our planet, despair is getting the better of the sustainability agenda. Doomsday scenarios and pictures of melting icebergs can catch people’s attention for a moment, but will not create the excitement and engagement necessary. Most of all, these images generate hopelessness and discourage actions.
We believe change comes when people know what exciting possibilities a sustainable future holds. And we believe this is done by giving people insights to how their everyday life could be improved by sustainable practices and routines. That’s why we are dedicated to communicate the attractive and empowering aspects of sustainable living – without discarding the urgency of the matter.
Sustainability is not about cold showers, shivering through the winter, no cars or no fun. Sustainability is about improving your quality of life.
A decade from now, we will still face immense challenges, but by starting now we can mark the beginning of a much-needed transformation. Sustainia is a step in the right direction. A step towards the ultimate goal defined by the Brundtland Commission on Sustainable Development in 1992: Letting future generations enjoy the same opportunities as we do today.
Sustainia is a vibrant community of citizens, organizations and companies from all over the world. We believe that change is created bottom-up, which is why we listen, discuss and develop our mission in a dialogue with our community.
Our partners and clients span three continents and our followers come from more than 115 countries. Together, we share solutions and stories on the future we wish to achieve. Last year, those stories got published in over 20 countries and reached over 130 million on Twitter.
We believe that is just the beginning. Join the discussion on Facebook and Twitter, sign up for our Newsletter or come meet us at one of our events.
What would have happened if Martin Luther King Jr. had said, “I have a nightmare”? Probably not much. We dream big, but stay awake.